Getting store data where you can analyse it

Honest guides to the options — including the ones that don't involve us. Each covers how the data is actually shaped, what each approach costs in money and maintenance, and how to keep heavy reads off the database serving your customers.

Into a warehouse

BigQuery and friends: worth it when you're joining several sources or working at a scale a single database won't serve.

Into Google Sheets

Where most store analysis actually happens. Publish a query as a link and the sheet refreshes itself — the trick is aggregating before it travels, not after.

Into Looker Studio

Shareable dashboards that read a PostgreSQL copy directly — no export step, and no reports pointed at your live shop.